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Business Owners learning about their finances

Know Your Numbers 
Know Your Business

Who Are You?

Good Decisions Happen When You Have The Facts

You created a business because you are talented at something other people need or desire. Maybe you wanted to make a difference. Or you saw something others could not see, or a problem you could help solve. You may have even started a business because you desired more freedom.

You probably didn’t start your business because you loved analyzing the numbers. But like most business owners, you’ve likely figured out that if you don’t know the numbers, it can be hard to make the decisions that not only affect the health of your business, but have a real impact on you personally:  

  • How much should/can I pay myself and the people that work with me? 

  • How do I plan for the ups and downs in revenue? Create more consistency?

  • Am I profitable enough? What grows my profits? What drains my profits?  

  • Am I pricing my services or products correctly? 

  • Where does all the money go? How do I keep more of the money I make? 

  • What investments can I afford to make? What staff can I afford to hire?

  • What risks can I afford to take? And if I take the risk, how do I manage my money wisely?

  • What should I be expecting next month? Next Quarter? Next Year? 

Noah Martin Owner & Advisor for Know Your Numbers with Noah

Noah Martin
Business & Decision Making Analyst and Advisor 

This is where I come in. I help business owners know and understand their numbers so they can make good decisions for their business, and for themselves.

Working with numbers for over twenty years, analyzing both the data and the bigger story, running my own businesses, and helping others make sense out of the numbers, I’ve learned a lot about what data really matters to help entrepreneurs make wise choices. And it’s more than your P/L and accounts receivable can tell you. I’ve written more about what I’ve seen and what I do.


Read More

The answer to all of these questions and others is accessible to you when you know what numbers to look at, and what story they have to tell you.

When you don’t know your numbers, there a few common mistakes business owners make:

Paying too much for services or spending more than you can afford  


Number 01

For fear you don’t or won’t have enough

Not Investing in Things You Need

Number 02

Not keeping enough to cover expenses and ebbs

Number 03


Not reserving enough to cover your taxes  


Number 04

Taking on a project you don’t have the capacity for  


Number 05

Incurring lots of little expenses that add up to big drains on your profit

Expense Creep & Expense Leaks

Number 06

Trying to do it all yourself

Number 07


Trying to give away more work than you can afford to have others do


Number 08

Taking on more work than you bill the client for

Number 09


Focusing on too many things that don’t support financial growth or sustainability in the short and mid-term, or only focusing on the short-term need

Choosing the Wrong Priority

Number 10
jori headshot.jpg

"As an entrepreneur, I love creating content and strategies for my clients. The financial part of running my business can be overwhelming. Noah has transformed the overwhelm and anxiety into clarity and confidence. Noah has helped me create a clear focused plan, that allows me to know what numbers matter, so I can get back to what I do best." 

-Jori Stevian, Bee Seen Marketing


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